About Us


Veritas is dedicated to utilizing science to provide companies with not only the data they need, but the understanding to know what to do with that knowledge. 


Veritas’ objective is to be one of the world’s most trusted providers of accurate and useful information, using its mastery of science to help its clients better serve the public. The company’s primary financial goals are to maximize earnings and cash flow, and to reinvest in the training and technology needed to keep them at the vanguard of test laboratories.


  • Passion
    We are passionate about science, about technology and its application to real world problems. Science isn’t a job or even a vocation; with us, it’s an obsession. Because of this, we actively seek out the difficult cases that other labs shy away from.
  • Precise, Accurate, and Honest
    We strive to be precise and accurate in our work and honest in both our relationships and our interpretation of the data. We verify, verify, and verify again because the data drives everything.
  • Data lead
    We follow what the objective data tells us, not what we or our customers want it to be. We are dedicated to the truth, which means we deliver value and advice even when it isn’t pleasant.
  • Understanding
    Analysis requires more than just running samples. It requires understanding what the technique tells you and how the technique affects what you measure.
  • Value to Customers
    We deliver accurate data and advice on how to use that data to help our customers make better products, more efficiently, and to solve problems quickly. We become a part of their team, helping them succeed.


Founded by graduates of the University of Texas at Dallas, Veritas Labs started in response to the local market need for high-quality thermal analysis testing. In fall 2013, we obtained the assets of Rose Consulting and started offering a wide range of thermal testing in spring 2014. We are located in Denton, Texas, just north of the Dallas-Fort Worth metroplex.

Our goal is to supply high-quality thermal analysis and consulting for polymers and other materials. From experience, we know that just being able to run the samples is not enough. An understanding of materials science, the principles behind the techniques, and how the instruments operate is vital for accurate data interpretation. For example, the presence of a modulus drop in the DMA could be a glass transition, but it could also be a beta transition or an artifact caused by the method.

West Texas, facing east